Lucy the Elephant
9100 Atlantic Ave, Margate City, NJ
Margate City, NJ
A six-story wooden elephant has stood watch over the Jersey Shore since 1881, the oldest roadside novelty in America, with a stairway up her leg to a lookout on her back.
Lucy the Elephant is one of the great oddities and treasures of the Jersey Shore, a six-story building shaped like an elephant that has stood near the Margate beach since 1881. Built of wood and covered in tin, she rises about sixty-five feet from trunk to howdah, the little carriage perched on her back, and she is recognized as the oldest surviving roadside novelty attraction in the United States.
Lucy was the brainchild of a real estate developer who hoped a giant elephant would draw buyers to the empty shore lots he was selling. She has served over the years as a real estate office, a tavern, and a summer cottage, and she survived storms, neglect, and a near demolition before a devoted community rescued and restored her. Today she is a beloved landmark, a National Historic Landmark, and a place visitors can climb inside and explore.
What Guests Love
- Standing beneath a six-story elephant built entirely of wood and tin
- Climbing a spiral stair inside one of her legs to the rooms in her body
- The view of the shore from the howdah, the carriage on her back
- The pure delight of the oldest surviving roadside novelty in the country
Worth Knowing
- Access to Lucy's interior is by guided tour, so check the day's tour schedule when you visit
- The climb up her leg involves a narrow spiral stair, worth knowing for anyone uneasy on stairs
- She sits in a residential neighborhood, so be mindful of parking and neighbors
- The howdah lookout is open to the wind, so hold onto hats on a breezy day
Details
Margate City, NJ
Learn about Lucy the Elephant
An elephant to sell the shore
In 1881 a Philadelphia developer named James Lafferty built Lucy on the then-empty sands south of Atlantic City, hoping the spectacle of a giant elephant would lure curious visitors and buyers to his beachfront real estate. He patented the very idea of an animal-shaped building, and Lucy was the first and grandest of a small handful he erected. Framed in wood and sheathed in tin, she was an engineering marvel and an instant curiosity.
Over the decades Lucy passed through many hands and many uses. She served as a real estate office, briefly as a tavern during a rowdier era, and as a private summer home for a time, all while weathering the storms and salt air of the open coast. By the mid twentieth century she had fallen into serious disrepair and faced demolition, her future far from certain.
Saved by her neighbors
In the early 1970s, with Lucy slated to be torn down, a group of Margate residents rallied to save her. They formed a committee, raised money, and undertook the delicate task of moving the enormous, fragile structure a short distance to public land where she could be preserved. The move itself was a dramatic feat, inching the old elephant down the street to her new and permanent home.
Restoration followed, patient and ongoing, repairing her tin skin, her wooden frame, and the rooms inside. In recognition of her rarity and her place in American roadside history, Lucy was designated a National Historic Landmark, one of the very few buildings shaped like an animal to earn that honor. The community that saved her has cared for her ever since.
Climbing inside the elephant
Visitors today can go inside Lucy on guided tours that lead up a spiral staircase hidden in one of her legs into the large room within her body. There, restored and interpreted, the interior tells the story of her long life, from developer's gimmick to beloved landmark, with the great curved ribs of her wooden frame visible overhead.
The climb continues up to the howdah, the small carriage perched on her back, which serves as an open-air lookout. From that unlikely perch, atop an elephant, visitors take in a sweeping view of the beach, the ocean, and the shore stretching toward the Atlantic City skyline. It is a delightfully odd vantage point, and the highlight of a visit.
Season by season
Summer is Lucy's busiest season, when shore crowds fill Margate and the beach beside her, and tours run at their fullest. Warm days and the nearby sand make her an easy, whimsical stop on a beach vacation.
Spring and fall bring milder weather and thinner crowds, a pleasant time to tour her without the summer rush, though her schedule runs lighter. Winter is the quiet off-season on this residential shore, but Lucy takes on a festive glow during the holidays, when she is decorated and lit, a cheerful landmark against the cold gray sea.
Closest Boutels
The closest Boutel™ stays, so you can turn this stop into an overnight. Each is an independently owned, editorially selected place to stay.
Things to Do Near Margate City
Atlantic City
About 4 miles north
The famous shore resort with its boardwalk, casinos, and long beach, an easy drive up the coast.
Ventnor City
About 2 miles north
A quiet beach town with a long fishing pier and a peaceful boardwalk between Margate and Atlantic City.
Margate and Longport beaches
A block from Lucy
Calm, family-friendly shore beaches just steps from the elephant, ideal for a quiet day by the sea.
Ocean City
About 8 miles south
A family-oriented shore town with a lively boardwalk, amusements, and wide beaches.