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Hidden Gem

Lucy the Elephant

9100 Atlantic Ave, Margate City, NJ

Margate City, NJ

A six-story wooden elephant has stood watch over the Jersey Shore since 1881, the oldest roadside novelty in America, with a stairway up her leg to a lookout on her back.

Lucy the Elephant is one of the great oddities and treasures of the Jersey Shore, a six-story building shaped like an elephant that has stood near the Margate beach since 1881. Built of wood and covered in tin, she rises about sixty-five feet from trunk to howdah, the little carriage perched on her back, and she is recognized as the oldest surviving roadside novelty attraction in the United States.

Lucy was the brainchild of a real estate developer who hoped a giant elephant would draw buyers to the empty shore lots he was selling. She has served over the years as a real estate office, a tavern, and a summer cottage, and she survived storms, neglect, and a near demolition before a devoted community rescued and restored her. Today she is a beloved landmark, a National Historic Landmark, and a place visitors can climb inside and explore.

What Travelers Love

  • Standing beneath a six-story elephant built entirely of wood and tin
  • Climbing a spiral stair inside one of her legs to the rooms in her body
  • The view of the shore from the howdah, the carriage on her back
  • The pure delight of the oldest surviving roadside novelty in the country

Worth Knowing

  • Access to Lucy's interior is by guided tour, so check the day's tour schedule when you visit
  • The climb up her leg involves a narrow spiral stair, worth knowing for anyone uneasy on stairs
  • She sits in a residential neighborhood, so be mindful of parking and neighbors
  • The howdah lookout is open to the wind, so hold onto hats on a breezy day

Learn about Lucy the Elephant

An elephant to sell the shore

In 1881 a Philadelphia developer named James Lafferty built Lucy on the then-empty sands south of Atlantic City, hoping the spectacle of a giant elephant would lure curious visitors and buyers to his beachfront real estate. He patented the very idea of an animal-shaped building, and Lucy was the first and grandest of a small handful he erected. Framed in wood and sheathed in tin, she was an engineering marvel and an instant curiosity.

Over the decades Lucy passed through many hands and many uses. She served as a real estate office, briefly as a tavern during a rowdier era, and as a private summer home for a time, all while weathering the storms and salt air of the open coast. By the mid twentieth century she had fallen into serious disrepair and faced demolition, her future far from certain.

Saved by her neighbors

In the early 1970s, with Lucy slated to be torn down, a group of Margate residents rallied to save her. They formed a committee, raised money, and undertook the delicate task of moving the enormous, fragile structure a short distance to public land where she could be preserved. The move itself was a dramatic feat, inching the old elephant down the street to her new and permanent home.

Restoration followed, patient and ongoing, repairing her tin skin, her wooden frame, and the rooms inside. In recognition of her rarity and her place in American roadside history, Lucy was designated a National Historic Landmark, one of the very few buildings shaped like an animal to earn that honor. The community that saved her has cared for her ever since.

Climbing inside the elephant

Visitors today can go inside Lucy on guided tours that lead up a spiral staircase hidden in one of her legs into the large room within her body. There, restored and interpreted, the interior tells the story of her long life, from developer's gimmick to beloved landmark, with the great curved ribs of her wooden frame visible overhead.

The climb continues up to the howdah, the small carriage perched on her back, which serves as an open-air lookout. From that unlikely perch, atop an elephant, visitors take in a sweeping view of the beach, the ocean, and the shore stretching toward the Atlantic City skyline. It is a delightfully odd vantage point, and the highlight of a visit.

Season by season

Summer is Lucy's busiest season, when shore crowds fill Margate and the beach beside her, and tours run at their fullest. Warm days and the nearby sand make her an easy, whimsical stop on a beach vacation.

Spring and fall bring milder weather and thinner crowds, a pleasant time to tour her without the summer rush, though her schedule runs lighter. Winter is the quiet off-season on this residential shore, but Lucy takes on a festive glow during the holidays, when she is decorated and lit, a cheerful landmark against the cold gray sea.

Closest Boutels

The closest Boutel™ stays, so you can turn this stop into an overnight. Each is a place we chose through independent editorial review, never a paid placement.

The Hideaway

Boutel

5416 South Bay Avenue, Beach Haven, NJ

(609) 618-6414

20 miles away|Learn More ›

Starlux Hotel

Boutel

305 East Rio Grande Avenue, Wildwood, NJ

(609) 522-7412

29 miles away|Learn More ›

Ala Kai Motel

Boutel

8301 Atlantic Ave, Wildwood Crest, NJ

(609) 522-2159

30 miles away|Learn More ›

Details

Address9100 Atlantic Ave, Margate City, NJ
Margate City, NJ
Websitelucytheelephant.orgLink opens in a new tab.

Frequently asked questions

What is Lucy the Elephant?

Lucy the Elephant, in Margate near Atlantic City, New Jersey, is a beloved and iconic six-story building shaped like an elephant, a whimsical landmark and one of the oldest roadside attractions in the country. Built in the late nineteenth century as a novelty to attract visitors and buyers to the shore, this enormous wooden elephant, standing several stories tall, has charmed generations and survived to become a cherished National Historic Landmark. Visitors can tour inside the elephant and climb up to the howdah on its back for ocean views. A delightfully quirky and historic landmark, it charms visitors of all ages. With its whimsy and history, Lucy the Elephant offers a fun destination in New Jersey.

Can you go inside Lucy the Elephant?

Yes, visitors can tour inside Lucy the Elephant, climbing up through the historic wooden structure to see the interior and continuing up to the howdah, the carriage on the elephant's back, for lovely views of the ocean and shore. Because it is a historic structure reached by stairs, the tour involves climbing, so being ready for the steps is wise, and tours run on a schedule. Touring inside and reaching the top is a delightful highlight. Climbing up inside Lucy rewards visitors at Lucy the Elephant in New Jersey.

Why is Lucy the Elephant significant?

Lucy the Elephant is significant as one of the oldest roadside attractions in the country and a cherished National Historic Landmark, a remarkable survivor from the late nineteenth century when she was built as a whimsical novelty to draw visitors to the shore. Her endurance through the decades, saved by community efforts, and her sheer delightful oddity have made her a beloved icon. She represents a charming chapter of American roadside and shore history. Understanding this history enriches a visit to Lucy the Elephant in New Jersey.

When is the best time to visit Lucy the Elephant?

Lucy the Elephant is open for tours through much of the year, with the mild and summer months especially pleasant for combining a visit with the nearby beaches, though hours can be seasonal. Because tour times and hours can vary, checking the current schedule before you go is wise. For the most pleasant visit and beach pairing, aim for the warmer months, and check current hours, at Lucy the Elephant in New Jersey.

What is near Lucy the Elephant?

Lucy the Elephant is in Margate near Atlantic City, New Jersey, within reach of the Margate and Atlantic City beaches, the Atlantic City boardwalk, Steel Pier, and the Absecon Lighthouse. That makes Lucy the Elephant a fun stop to combine with the Absecon Lighthouse and the other attractions of the Atlantic City area on a visit to New Jersey.

Nearby

Steel Pier

5.5 miles away

This is the classic Atlantic City thrill for families, an amusement park built out over the Atlantic Ocean.

Learn More ›

Absecon Lighthouse

Absecon Lighthouse

6.2 miles away

Most visitors never leave the boardwalk and casinos and miss that the tallest lighthouse in New Jersey stands a few blocks inland.

Learn More ›

Edwin B. Forsythe National Wildlife Refuge

Edwin B. Forsythe National Wildlife Refuge

11 miles away

Behind the casinos lies one of the great wild places of the Jersey Shore. The Edwin B.

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The Historic Smithville Inn

12 miles away

This inn is the real thing at the center of a village that grew up to match it.

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Renault Winery

14 miles away

People are surprised to find a French winery founded in 1864 tucked into the Pine Barrens behind Atlantic City.

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