BoutelsOpening…
Road Trip PlannerPlanner
Hidden Gem

International Civil Rights Center and Museum

301 S Elm St #100, Greensboro, NC

Greensboro, NC

The lunch counter where four young men sat down and refused to leave still stands where it always has, at the heart of a museum built inside the store where the modern civil rights sit-in movement began.

On the first day of February in 1960, four freshmen from North Carolina Agricultural and Technical State University walked into the F. W. Woolworth five-and-dime in downtown Greensboro, bought a few small items, and then sat down at the whites-only lunch counter and asked to be served. They were refused, but they did not leave. Ezell Blair Jr., Franklin McCain, Joseph McNeil, and David Richmond, the young men remembered today as the Greensboro Four, came back the next day, and the next, joined by more and more students until the counter and the sidewalk outside were full.

Within weeks the sit-in idea spread to lunch counters across the South and then the country, drawing tens of thousands of students into a disciplined, nonviolent movement that helped desegregate public spaces and gave rise to a new generation of civil rights leaders. The store closed decades later, but the building and its lunch counter were saved, and today they anchor the International Civil Rights Center and Museum, where visitors stand in the very room where a quiet act of courage changed the country.

What Travelers Love

  • Standing at the original Woolworth lunch counter, preserved in place where the sit-ins happened
  • The powerful, guided telling of the Greensboro Four and the students who followed them
  • Exhibits that trace segregation, resistance, and the wider civil rights era with real artifacts
  • The sense of being inside history, in the exact room where it unfolded

Worth Knowing

  • The museum is experienced through a guided tour, so allow time and consider that photography may be limited in parts
  • The subject matter is serious and moving, and the guides do not soften it
  • Downtown parking is available in nearby decks and on the street
  • Check the museum's calendar, as touring days and times can shift and busy periods fill up

Learn about International Civil Rights Center and Museum

The four students and the day they sat down

The Greensboro Four were roommates and friends at North Carolina A&T, a historically Black university, and they had talked for weeks about what they could do to challenge segregation. They chose the Woolworth lunch counter because it was a place where Black customers were welcome to shop and spend money but were refused a seat to eat, a contradiction that laid the injustice bare. When they sat down and were told the store did not serve them there, they simply stayed, polite and unmoving, until closing.

What made the Greensboro sit-ins so powerful was their discipline and their spread. The students dressed neatly, studied their coursework at the counter, and refused to answer taunts or threats with anything but calm. As the days passed, the protest grew to hundreds, including women from Bennett College and students from other campuses, and news of it traveled fast. Sit-ins broke out in dozens of cities within two months, and the movement helped give birth to the Student Nonviolent Coordinating Committee, one of the most important organizations of the civil rights years.

Saving the store and building the museum

By the time the Woolworth store closed its doors in the 1990s, the building's place in history was clear, and a group of Greensboro citizens set out to save it rather than let it be demolished. After years of fundraising and planning, the International Civil Rights Center and Museum opened in 2010, exactly fifty years after the sit-ins began, inside the same walls where they had taken place.

The museum's centerpiece is a long section of the original lunch counter and stools, kept in the spot where the students sat, so that visitors do not view a replica but the actual furniture of that February morning. Around it, the museum's galleries carry the story outward, into the machinery of segregation, the everyday humiliations of Jim Crow, and the long, still unfinished work of the movement the counter helped ignite.

What the galleries hold

Beyond the lunch counter, the museum walks visitors through the era with photographs, documents, and objects that make the history concrete. One of the hardest and most memorable rooms confronts the violence of segregation directly, while others trace the sit-in movement's rapid spread and the many people, famous and unknown, who put their bodies on the line.

Because the museum is experienced through a guided tour, the story arrives in the words of a knowledgeable interpreter rather than only on wall labels, which many visitors find gives the place its weight. Guides connect the events of 1960 to the broader arc of American history and to the present, so the visit tends to leave people thinking as much about today as about the past.

Greensboro, a city shaped by the movement

Greensboro sits in the heart of the North Carolina Piedmont, a mid-sized city that grew up around textiles and the railroad and that carries its civil rights history openly. The revived downtown around the museum is walkable and full of restaurants, small theaters, and shops, and the surrounding college campuses keep the streets young and busy.

The museum is only one chapter of the city's story. North Carolina A&T, whose students launched the sit-ins, remains one of the largest historically Black universities in the country, and markers and monuments across the city remember the events of 1960 and the people behind them. A visit here rewards a slower pace, with time to walk the downtown and let the history settle.

Closest Boutels

The closest Boutel™ stays, so you can turn this stop into an overnight. Each is a place we chose through independent editorial review, never a paid placement.

The Longleaf Hotel

Boutel

300 N Dawson St, Raleigh, NC

(919) 867-5770

67 miles away|Learn More ›

Colony House Motor Lodge

Boutel

3560 Franklin Rd SW, Roanoke, VA

(540) 510-9200

81 miles away|Learn More ›

Blue Ridge Tourist Court

Boutel+

574 Old East King St, Boone, NC

(828) 290-9848

104 miles away|Learn More ›

Details

Address301 S Elm St #100, Greensboro, NC
Greensboro, NC
Websitesitinmovement.orgLink opens in a new tab.

Frequently asked questions

What is the International Civil Rights Center and Museum?

The International Civil Rights Center and Museum, in Greensboro, North Carolina, is a powerful and moving museum located in the very building where a pivotal moment of the Civil Rights Movement took place, the Greensboro sit-ins. In 1960, four Black college students sat down at the whites-only lunch counter of the Woolworth store here and refused to leave when denied service, sparking a wave of sit-in protests across the South that helped bring down segregation. The museum preserves the historic lunch counter and tells the story of the sit-ins and the broader struggle for civil rights through moving exhibits. A hallowed site of courage and change, it offers a profound destination. With its Civil Rights history, the International Civil Rights Center and Museum offers a meaningful destination in North Carolina.

What happened at the Greensboro sit-ins?

The Greensboro sit-ins began in 1960 when four Black college students sat down at the segregated whites-only lunch counter of the Woolworth store in Greensboro and politely refused to leave after being denied service. Their peaceful protest, continued and joined by others day after day, drew national attention and sparked a wave of similar sit-in demonstrations across the South, becoming a landmark of the Civil Rights Movement that helped bring an end to segregation at lunch counters and beyond. The museum preserves this history in the very building where it happened. This courageous history makes the International Civil Rights Center and Museum a meaningful destination in North Carolina.

What can you see at the International Civil Rights Center and Museum?

You can see the preserved historic Woolworth lunch counter where the Greensboro sit-ins took place, along with powerful exhibits that tell the story of the sit-ins, the students who led them, and the broader struggle for civil rights and against segregation, often experienced through guided tours. The authentic lunch counter, the moving exhibits, and the firsthand connection to a pivotal moment in the Civil Rights Movement are the heart of the experience, offering a profound and educational visit. Approaching it with respect and reflection is encouraged. With its history and exhibits, the International Civil Rights Center and Museum offers a meaningful visit in Greensboro, North Carolina.

What should visitors know before visiting the International Civil Rights Center and Museum?

Visitors should know that the museum preserves a profoundly meaningful piece of Civil Rights history, best approached with respect and reflection, and that it is often experienced through guided tours that may run on a schedule, so checking current hours and tour times before you go is wise. Some of the history presented is sobering, telling of injustice as well as courage. Allowing time to absorb the powerful story is worthwhile. Approaching it thoughtfully ensures a meaningful and respectful visit to the International Civil Rights Center and Museum in North Carolina.

What is near the International Civil Rights Center and Museum?

The International Civil Rights Center and Museum is in downtown Greensboro, North Carolina, within reach of downtown Greensboro's attractions and the Piedmont region, with Winston-Salem and Old Salem to the west and the Triangle cities to the east. That makes the International Civil Rights Center and Museum a meaningful stop to combine with the other attractions of Greensboro and the Piedmont on a visit to North Carolina.

Nearby

Old Salem Museums and Gardens

Old Salem Museums and Gardens

25 miles away

People know colonial Williamsburg; far fewer know North Carolina has its own deeply preserved colonial town.

Learn More ›

Reynolda House Museum of American Art

28 miles away

This one surprises people: a serious American art collection hung inside a tobacco heirs 1917 country house. Reynolda House at 2250 Reynolda Rd was the home of R.J.

Learn More ›

Danville Science Center

42 miles away

A small city with a science center this good is a pleasant surprise, and the setting makes it.

Learn More ›