Road Trip PlannerPlanner
Hidden Gem

Call of the Wild Museum

513 S Court Ave, Gaylord, MI

Gaylord, MI

A classic old-school roadside museum where North American wildlife is staged in lifelike dioramas, narrated in the hush of a bygone era of family road trips.

The Call of the Wild Museum is a beloved survivor of the golden age of the American roadside attraction, a downtown Gaylord museum where North American wildlife is presented in a series of lifelike dioramas. Bears, wolves, moose, deer, and smaller creatures are staged in recreated forest and mountain settings, often with narration that sets the scene, the kind of experience that thrilled families on road trips a half-century ago.

Opened in the 1950s, it has been a fixture of the drive north on I-75 for generations, the sort of place parents remember from their own childhoods and bring their kids to see. In an age of high-tech attractions, its unhurried, hand-built charm is exactly the point, and it remains one of northern Michigan's most enduring roadside stops.

What Guests Love

  • Lifelike dioramas of North American animals in recreated natural settings
  • The nostalgic, mid-century roadside-attraction atmosphere
  • An easy, family-friendly stop right off the interstate on the drive north
  • A gift shop and fudge counter in true northern-Michigan tourist tradition

Worth Knowing

  • This is an old-fashioned roadside museum, charming precisely because it has changed little over the decades
  • It welcomes visitors year round and works well as a quick break on a long drive up I-75
  • The displays are taxidermy dioramas, so it is educational but geared to a relaxed, nostalgic visit
  • Downtown Gaylord's Alpine-themed shops and restaurants are steps away

Details

Address513 S Court Ave, Gaylord, MI
Gaylord, MI
Websitegocallofthewild.comLink opens in a new tab.

Learn about Call of the Wild Museum

The golden age of the roadside museum

The Call of the Wild opened in the 1950s, when the growth of the interstate highways and the family automobile created a whole culture of roadside attractions, museums, and oddities meant to lure travelers off the road. Northern Michigan, on the popular route to the lakes and the Straits of Mackinac, was ideal territory for such a stop.

Where many of those mid-century attractions have closed or been torn down, this one has endured, passed along and cared for over the decades. Part of its appeal now is that it has changed so little: it is a genuine window into how families experienced travel and nature before screens, a preserved slice of American road-trip history.

Inside the dioramas

The heart of the museum is its collection of wildlife dioramas, taxidermy animals arranged in carefully built natural scenes: a bear at a stream, a wolf pack in the snow, deer in an autumn wood, a bull moose in a marsh. The settings are painted and sculpted to suggest depth and place, an art form in itself, and narration helps bring the scenes to life.

The animals shown are the creatures of the North American forests and wilds, many of them native to Michigan and the Great Lakes country. For children, it is often a first close look at wildlife they might otherwise only glimpse in the woods, and for adults it carries the warm nostalgia of the road trips of their youth.

Gaylord, the Alpine Village

The museum sits in downtown Gaylord, a town that has adopted a Swiss Alpine theme, with timber-and-stucco storefronts, an Alpine festival, and even a small herd of resident elk kept in a nearby park. Its position high on the I-75 corridor, near the height of land in the northern Lower Peninsula, gives it cool summers and deep, snowy winters that draw skiers and snowmobilers.

Gaylord makes a convenient hub for the surrounding lake-and-forest country, close to inland lakes, golf resorts, and the Pigeon River Country State Forest, home to that free-ranging elk herd. The Alpine-themed downtown, with its shops and fudge, extends the northern-Michigan tourist tradition that the Call of the Wild has been part of for so long.

The northern woods around it

Gaylord anchors a stretch of northern Michigan defined by forests, inland lakes, and rivers, prime country for fishing, paddling, and watching wildlife. The nearby Pigeon River Country is often called the Big Wild, home to one of the largest wild elk herds east of the Mississippi, reintroduced to the region in the early twentieth century.

This is Anishinaabe homeland, long the country of the Odawa (Ottawa) and Ojibwe (Chippewa) peoples of northern Michigan, whose descendants remain in the region's living bands today, including the Little Traverse Bay Bands and the Grand Traverse Band. Their communities hunted, fished, and traveled these northern woods and waters for generations, and the wildlife the museum celebrates is part of a landscape they have long known intimately.

Closest Boutels

The closest Boutel™ stays, so you can turn this stop into an overnight. Each is an independently owned, editorially selected place to stay.

Northwoods Lodge

Boutel

2390 S Straits Hwy, Indian River, MI

(231) 238-7729

28 miles away|Learn More ›

The Sierra Motel

Boutel

230 Munson Ave, Traverse City, MI

(231) 946-7720

48 miles away|Learn More ›

Coastal Suites Resort

Honorable Mention

171 Center Street, Beulah, MI

(231) 383-0398

74 miles away|Learn More ›

Things to Do Near Gaylord

Downtown Gaylord

In town

An Alpine-themed main street with shops, restaurants, and fudge, plus a small park with a resident elk herd.

Pigeon River Country State Forest

About 15 miles east

A vast forest known as the Big Wild, home to one of the largest wild elk herds in the eastern United States.

Otsego Lake State Park

About 8 miles south

A sandy-beach state park on Otsego Lake with swimming, boating, and camping.

Sturgeon River

About 20 miles north

A fast, cold trout stream popular for paddling and fly fishing in the forests north of Gaylord.