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Hidden Gem

Schell Brewery grounds

Co Hwy 26, New Ulm, MN

New Ulm, MN

One of the oldest family breweries in America, set in wooded grounds with a mansion, formal gardens, and a herd of deer roaming among the trees.

The August Schell Brewing Company was founded in 1860 by a German immigrant near the young town of New Ulm, and it has stayed in the same family ever since, making it one of the oldest family-owned breweries in the United States. What sets the place apart is not just its age but its setting: the brewery grew up on wooded grounds along the Cottonwood River, complete with a family mansion, ornamental gardens, and a deer park that survives to this day.

Visitors come as much for the estate as for the beer. Peacocks stroll the lawns, deer graze among the trees, and the old brick buildings and formal gardens give the grounds the feel of a European country estate transplanted to the Minnesota prairie. The brewery's survival through more than a century and a half, including a harrowing brush with the US-Dakota War, is a story rooted deep in the German heritage of this river valley.

What Travelers Love

  • Walking the wooded grounds past the historic mansion and formal gardens
  • The resident deer park and roaming peacocks on the estate
  • A working family brewery with roots going back to the 1860s
  • The strong German-immigrant heritage woven through New Ulm nearby

Worth Knowing

  • The grounds and gardens are the draw; check ahead for tour availability before you plan around one
  • This is a working brewery, so respect posted areas and keep to visitor paths
  • The gardens are loveliest in late spring and summer when everything is in bloom
  • New Ulm and the Hermann Monument pair naturally with a stop here

Learn about Schell Brewery grounds

A German brewery on the Minnesota frontier

New Ulm was founded in the 1850s by German immigrants, many of them idealists who dreamed of building a model community on the prairie, and the town has held tight to that heritage ever since. August Schell, a German-born machinist, arrived in this world and in 1860 built a small brewery in the wooded hollow where it still stands, brewing the lager styles his countrymen craved.

The brewery grew alongside the town, weathering Prohibition by making other products and returning to beer when the law lifted. Through it all it stayed in family hands, passed down through the generations, a rare thing in an industry that consolidated hard over the twentieth century. The mansion, gardens, and deer park that visitors love today were laid out by the family as their home ground, not as an attraction, which is part of why the place feels so personal.

The Dakota homeland and the war of 1862

This is Dakota country, part of the homeland the Dakota call Mni Sota Makoce, from which Minnesota takes its name. The Minnesota River valley here was the heart of Dakota life, and treaties in the 1850s pushed the Dakota onto a narrow reservation strip along the river while opening the rest to settlement, setting up the pressures that would soon erupt.

In August 1862, as treaty promises went unmet and the Dakota faced hunger, the US-Dakota War broke out and New Ulm was attacked twice. The Schell family, according to long-told local history, was spared, an outcome the family has always attributed to their fair dealings with their Dakota neighbors. The war ended in the forced removal of the Dakota from much of Minnesota, a grave chapter that the region has continued to reckon with, and the brewery grounds sit within that layered history.

The grounds, the deer park, and the gardens

The heart of the visitor experience is the grounds themselves. The original brick brewery buildings cluster in the wooded hollow, and beside them stands the family mansion with its formal gardens, planted in ornamental beds that peak in the warm months. Paths wind through the estate under mature trees, giving the whole place the air of an old-world park.

The deer park is the surprise. A small herd of deer roams the fenced grounds, a tradition the family has kept for generations, and peacocks wander the lawns adding their color and cry. Together they make the estate feel less like an industrial site and more like a country retreat, a rare pairing of a working brewery with genuinely lovely gardens.

New Ulm and the wider valley

The brewery pairs naturally with a visit to New Ulm itself, a town that wears its German heritage proudly, from its brick storefronts and its outdoor glockenspiel clock to its beer-hall traditions and summer festivals. The towering Hermann Monument, a statue of a Germanic hero on a hill above town, is a short drive away and a landmark of German-American pride.

The surrounding Minnesota River valley is rich in history, with sites tied to the fur trade, the treaty era, and the war of 1862 scattered along the river road. The seasons shape a visit as much here as anywhere: gardens and grounds are at their best in late spring and summer, while fall brings color to the wooded hollow and a quieter feel to the estate.

Closest Boutels

The closest Boutel™ stays, so you can turn this stop into an overnight. Each is a place we chose through independent editorial review, never a paid placement.

Vintage Block Inn & Suites

Boutel

1107 Sanborn Ave, Okoboji, IA

(712) 332-8040

71 miles away|Learn More ›

The Bunkhouse Motel

Honorable Mention

768 N 2nd St, Cherokee, IA

(712) 229-8132

119 miles away|Learn More ›

Colo Motel

Honorable Mention

24 Lincoln Hwy, Colo, IA 52020, Colo, IA

641-377-3662

167 miles away|Learn More ›

Details

AddressCo Hwy 26, New Ulm, MN
New Ulm, MN
Websiteschellsbrewery.comLink opens in a new tab.

Frequently asked questions

What are the Schell Brewery grounds?

The Schell Brewery grounds, in the town of New Ulm in southern Minnesota, surround one of the oldest family-owned breweries in the country, a historic brewery founded by German immigrants in the mid-nineteenth century. Beyond the brewery itself, the beautifully maintained grounds feature a historic mansion, gorgeous gardens, a deer park, and mature trees, reflecting the German heritage of New Ulm and the brewing family. Visitors can stroll the scenic grounds, tour the brewery, and enjoy the historic, park-like setting. With its historic brewery, beautiful gardens, and heritage, the Schell Brewery grounds offer a delightful destination in New Ulm, Minnesota.

What can you do at the Schell Brewery grounds?

You can stroll the beautiful, park-like grounds with their gardens, historic mansion, deer park, and mature trees, take a tour of the historic brewery to learn its long history and see how beer is made, visit the museum and gift shop, and enjoy the scenic, heritage-rich setting reflecting New Ulm's German roots. The gardens, the deer park, and the brewery tour are highlights. It offers history, beauty, and heritage in one place. With its historic brewery, gardens, and grounds, the Schell Brewery offers an enjoyable experience in New Ulm, southern Minnesota.

Can you tour the Schell Brewery?

Yes, the Schell Brewery typically offers tours where visitors can learn about the history of one of the oldest family-owned breweries in the country, see the brewing process, and explore the historic buildings and museum, often with a tasting for adults of legal drinking age. Because tour times and offerings vary and may be seasonal, checking the current schedule and any reservation needs before you go is wise. The grounds and gardens can often be strolled apart from a tour. Touring the historic brewery and enjoying the beautiful grounds make the Schell Brewery a rewarding stop in New Ulm, Minnesota.

When is the best time to visit the Schell Brewery grounds?

Late spring through fall is the best time to enjoy the beautiful grounds and gardens in bloom, with summer bringing peak flowers and lush greenery, while brewery tours may be offered year-round on a schedule, so checking current times before you go is wise. New Ulm is especially festive during its German heritage celebrations at certain times of year. For the gardens at their finest and pleasant weather to stroll the grounds, aim for late spring through fall at the Schell Brewery grounds in New Ulm, Minnesota.

What is near the Schell Brewery grounds?

The Schell Brewery grounds are in New Ulm in southern Minnesota, a town rich in German heritage with the Hermann Monument, within reach of the Minnesota River valley, Fort Ridgely State Park and Historic Site, and the Jeffers Petroglyphs to the west. That makes the Schell Brewery grounds a delightful stop to combine with the Hermann Monument, the New Ulm heritage sites, and the other attractions of southern Minnesota on a visit to the state.

Nearby

Hermann Monument

1.3 miles away

Hermann Monument: on a hilltop at the edge of New Ulm. Raised by German-Americans in 1897, the 102-foot monument honors Arminius, the chieftain who defeated Rome, and stands as a symbol of German heri...

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Fort Ridgely State Park and Historic Site

17 miles away

Fort Ridgely State Park and Historic Site: on a bluff above the Minnesota River, between New Ulm and Fairfax.

Learn More ›

Minneopa State Park

Minneopa State Park

21 miles away

Minneopa State Park: about 5 miles west of Mankato. Two features share the park: a two-tiered waterfall dropping into a wooded gorge, reached by trails and 1930s stone steps, and a bison herd grazing...

Learn More ›