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Hidden Gem

Clark's Bears

110 Daniel Webster Hwy

Lincoln, NH

A gloriously old-fashioned family attraction in the White Mountains, run by the same family for generations, where trained black bears, a steam train, and a mountain of nostalgia share one roadside lot.

Clark's Bears, long known as Clark's Trading Post, is one of the great survivors of the American roadside, a family-run attraction in Lincoln that has been delighting White Mountains visitors since the 1920s. Its signature act is a show featuring trained North American black bears, a tradition the Clark family has carried on for generations and the reason the place is famous.

But the bears are only the beginning. The property is a lovingly maintained jumble of old-time Americana: a genuine steam train that crosses a historic covered bridge and is chased by a comic mountain character, a haunted-house style attraction, museums of vintage curiosities, a climbing tower, and more. In an age of corporate theme parks, Clark's endures as a hand-built, family-scale place that has changed remarkably little.

What Travelers Love

  • The famous trained-bear shows that have entertained families for decades
  • A ride on a real steam-powered White Mountain Central Railroad train
  • A wonderfully old-school mix of shows, museums, and rides in one place
  • The sense of a family roadside attraction that has kept its vintage charm

Worth Knowing

  • The park is seasonal, generally open late spring through fall; check the schedule
  • It is designed for families with children, and best enjoyed at an unhurried pace
  • The historic covered bridge and steam train are attractions in their own right
  • A single admission covers the shows, rides, and exhibits

Learn about Clark's Bears

A family tradition since the 1920s

The Clark family established their trading post in the 1920s, and over the decades it grew from a simple stop into a full family attraction. The trained-bear shows became the heart of it, with generations of the family raising and working with the bears and building the act into a White Mountains institution.

That continuity is central to the charm. Clark's has stayed in the same family, and it wears its long history openly, from vintage buildings to attractions that parents remember from their own childhoods. It is the kind of place people return to across generations, bringing their children to see what they once saw.

The steam train and the covered bridge

One of the highlights is a ride on the White Mountain Central Railroad, pulled by a real steam locomotive along a stretch of track that crosses a historic covered bridge over the Pemigewasset River. The train and the bridge are authentic pieces of railroad and engineering history preserved and put to joyful use.

The ride is famous for a bit of theater: a wild mountain character emerges to chase the train, a gag that has become part of the Clark's experience. It is exactly the sort of homemade, good-natured showmanship that defines the whole place.

Old-time Americana

Beyond the bears and the train, Clark's is a treasury of the offbeat. There are museums of antique tools, cars, firefighting gear, and curiosities collected over the years, alongside rides, games, and a tower to climb. Everything is on a human scale, walkable in an afternoon, and much of it hand-built.

The appeal is deliberately nostalgic. Clark's does not try to compete with big amusement parks; it offers something they cannot, the feel of a genuine mid-century roadside attraction that has been cared for rather than modernized away, an increasingly rare thing to find intact.

Closest Boutels

The closest Boutel™ stays, so you can turn this stop into an overnight. Each is a place we chose through independent editorial review, never a paid placement.

Profile Motel & Cottages

Honorable Mention

391 Styles Bridges Highway, Lincoln, NH

(603) 745-2759

4 miles away|Learn More ›

Gale River House

Honorable Mention

1 Main Street, Franconia, NH

(603) 823-5655

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The Kelby

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435 South Mayhew Turnpike, Hebron, NH

(603) 238-0155

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Details

Address110 Daniel Webster Hwy
Lincoln, NH
Websiteclarksbears.comLink opens in a new tab.

Frequently asked questions

What is Clark's Bears?

Clark's Bears, in Lincoln in the White Mountains of New Hampshire, is a classic and beloved family amusement attraction, a nostalgic White Mountains institution operating for generations. Long famous for its trained bear shows, the family-run park offers a mix of entertainment and attractions, including a scenic train ride, acrobatic and variety shows, climbing and play areas, museums of Americana and curiosities, and old-fashioned fun. A cherished throwback that has delighted White Mountains visitors for decades, Clark's Bears offers wholesome, quirky family entertainment. With its shows, train ride, and family fun, Clark's Bears offers an entertaining destination in New Hampshire.

What can you do at Clark's Bears?

You can enjoy a variety of shows and entertainment, ride the scenic train that comes with a fun signature bit of theater, explore museums of Americana, antiques, and curiosities, let children enjoy climbing structures and play areas, and take in the nostalgic, old-fashioned White Mountains atmosphere. The entertaining shows, the train ride, the quirky museums, and the family attractions are the draws, offering a fun, wholesome outing especially suited to families with children. It is a cherished regional tradition. With its shows and attractions, Clark's Bears offers an enjoyable experience in Lincoln, New Hampshire.

Is Clark's Bears good for families?

Yes, Clark's Bears is a wonderful family destination, built around wholesome, old-fashioned entertainment that especially delights children, with variety shows, a fun train ride, play and climbing areas, and quirky museums to explore. Its nostalgic charm appeals to parents and grandparents who may have visited in years past, making it a multigenerational favorite. Checking current hours and the show schedule before you go is wise, as it is seasonal. With its shows, train, and family attractions, Clark's Bears makes an excellent family destination in the White Mountains of New Hampshire.

When is the best time to visit Clark's Bears?

Clark's Bears operates seasonally, generally from late spring through fall, with summer the peak season when all the shows and attractions are running and the weather is warm, though also the busiest, and fall offering beautiful foliage in the surrounding mountains. Because it is seasonal and show schedules vary, checking the current operating schedule and show times before you go is wise. For the full experience with all shows and attractions, aim for the summer season at Clark's Bears in Lincoln, New Hampshire.

What is near Clark's Bears?

Clark's Bears is in Lincoln in the White Mountains of New Hampshire, within reach of Franconia Notch State Park with the Flume Gorge and Cannon Mountain, Lost River Gorge, Georgiana Falls, and the Kancamagus Highway. That makes Clark's Bears a fun stop to combine with Franconia Notch State Park, Lost River Gorge, and the other attractions of the White Mountains on a visit to New Hampshire.

Nearby

Georgiana Falls

1.6 miles away

A short but steep hike to twin granite-slab waterfalls and cool swimming holes on Harvard Brook, at the southern gateway to Franconia Notch near Lincoln.

Learn More ›

Flume Gorge

3.0 miles away

Flume Gorge is the geological showpiece of Franconia Notch. Flume Brook has sliced a chasm through solid granite, and a wooden boardwalk carries you up right inside it, between sheer walls up to 90 fe...

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The Basin

The Basin

4.6 miles away

People blow past it on the parkway, but the short walk to The Basin is one of the sweetest quick stops in the Whites.

Learn More ›

Lost River Gorge and Boulder Caves

5.4 miles away

This is the kind of place that feels handed down from an earlier era of travel, in the best way.

Learn More ›

Franconia Notch State Park

Franconia Notch State Park

6.6 miles away

A dramatic glacier-carved pass in the White Mountains, Franconia Notch packs the 800-foot Flume Gorge, clear mountain lakes, and the moving Profile Plaza memorial to the lost Old Man of the Mountain i...

Learn More ›

Cannon Mountain

7.1 miles away

A 4,080-foot White Mountain peak on the wall of Franconia Notch, once home to the Old Man of the Mountain whose granite face fell in 2003, and still home to the first passenger aerial tramway built in...

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The Frost Place

The Frost Place

12 miles away

The Frost Place is Robert Frost's White Mountain farmhouse, where he wrote some of his best-loved poems, now a small museum and working poetry center.

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Sabbaday Falls

Sabbaday Falls

15 miles away

If you drive the Kancamagus Highway, Sabbaday Falls is the stop to make.

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