Auburn Cord Duesenberg Automobile Museum
400 E 7th St, Auburn, IN
Auburn, IN
Rows of gleaming Duesenbergs and Cords fill the very Art Deco showroom where they were once sold, a temple to the golden age of the American automobile.
The Auburn Cord Duesenberg Automobile Museum tells the story of the golden age of the American car through the machines of one small Indiana town. From the 1920s into the 1930s, the Auburn Automobile Company built the Auburn, the Cord, and the extraordinary Duesenberg, cars so powerful, beautiful, and expensive that they became symbols of Jazz Age glamour. The Duesenberg in particular was a favorite of movie stars and tycoons, and the phrase it inspired, that something is a doozy, still lingers in the language.
The museum is housed in the company's own former headquarters, a magnificent Art Deco showroom built in 1930. Its terrazzo floors, chandeliers, and soaring central hall were designed to sell the finest cars in America, and today they display them instead. Walking in feels like stepping back into the moment when this quiet town stood at the glamorous edge of the automobile world.
What Guests Love
- The soaring Art Deco showroom, a landmark building as striking as the cars inside it
- Standing beside a Duesenberg, one of the most luxurious American cars ever built
- The sweeping curves of the Cord 810 and 812, decades ahead of their time
- The sense of local pride in a small town that once built world-class machines
Worth Knowing
- The building itself is a National Historic Landmark, so allow time to admire the architecture along with the cars
- A companion truck and military-vehicle museum sits nearby if you want to make a day of it
- The town's big classic-car auction fills Auburn each Labor Day weekend, so plan around it
- Photography is welcome, but check current rules at the desk before setting up equipment
Details
Auburn, IN
Learn about Auburn Cord Duesenberg Automobile Museum
The town that built doozies
Auburn grew into an unlikely center of the luxury car trade in the early twentieth century, one of dozens of Indiana towns that took part in the state's brief but brilliant run as an automaking powerhouse. The Auburn Automobile Company reached its height under the businessman E. L. Cord, who assembled a group of brands, added the front-wheel-drive Cord and acquired the Duesenberg name, and aimed squarely at buyers who wanted the fastest, finest, and most striking cars money could buy.
The Duesenberg Model J, introduced in 1928, was the crown of that effort, a hand-built chassis fitted with custom coachwork and an engine of remarkable power for its day. Owning one was a statement of wealth and taste, and the roster of buyers read like a who's who of the era. The Great Depression eventually undid the company, as it did so many luxury makers, and by the late 1930s production had ended, but the cars had already earned their place in legend.
The Art Deco showroom
The museum building is a masterpiece in its own right. Completed in 1930 as the company's administration building and showroom, it is a jewel of Art Deco design, from its stepped facade to its dramatic central hall with terrazzo floors, elegant lighting, and clean geometric lines. It was built to make the act of buying a car feel like an occasion, and it still does.
That the cars are displayed in the very place they were once sold gives the museum a rare authenticity. The building has been recognized as a National Historic Landmark, and its architecture is as much a reason to visit as the automobiles. Standing in the hall, surrounded by gleaming coachwork under the Deco lights, you feel the confidence of an age that believed the machine could be a work of art.
The cars themselves
The collection centers on the local marques, the Auburn, the Cord, and the Duesenberg, along with other classics of the era. The Auburn boattail speedsters are all rakish curves and long hoods. The Cord 810 and 812, with their hidden headlights, coffin-nose front, and front-wheel drive, looked like nothing else on the road and are still considered among the most beautiful American cars ever designed. And the Duesenbergs are simply imposing, long and low and built to a standard few makers ever matched.
Beyond the headline cars, the museum traces the broader story of the American automobile and the design and engineering ideas that flowed through it. Displays show how these machines were built, marketed, and dreamed about, and the collection changes over time as vehicles rotate in and out. For anyone who loves cars, or simply loves great design, it rewards a slow, careful look.
Auburn and the auto country around it
Auburn wears its automotive heritage proudly. Just a short walk or drive away sits a companion museum devoted to trucks and military vehicles, and the town's history as a manufacturing center is felt in its brick downtown and its civic pride. Each Labor Day weekend, one of the country's best-known classic-car auctions fills the town, drawing collectors and enthusiasts from across the world.
The setting is small-town northeastern Indiana, gently rolling farm country a short drive from the larger city of Fort Wayne. It makes for an easy, rewarding stop, a place where a modest town's outsized chapter in American history is preserved with real care. Pair the museum with the surrounding sights and it becomes a full and memorable day.
Closest Boutels
The closest Boutel™ stays, so you can turn this stop into an overnight. Each is an independently owned, editorially selected place to stay.
Things to Do Near Auburn
Downtown Auburn
About 1 mile
A tidy brick downtown with shops and cafes, steeped in the town's automaking history.
Fort Wayne
About 25 miles south, a 35 minute drive
Northeast Indiana's largest city, with riverfront parks, museums, a botanical conservatory, and a well-regarded children's zoo.
Pokagon State Park
About 25 miles north, a 35 minute drive
A lakeside state park in the northeast corner of Indiana, known for its refrigerated toboggan run in winter and its beaches in summer.